Audience Solutions

To reach the right potential customers with the right
message at the right time, successful Google Ads
campaigns increasingly rely on audience insights

Reach the right customers with audience solutions

To reach the right potential customers with the right message at the right time, successful Google Ads campaigns increasingly rely on audience insights. Audience solutions can boost your campaigns' performance because it helps you focus on the people who are most relevant to helping you grow your business. We’ll give you a general overview of how audience solutions work, and then provide a set of specific resources you can use to explore further.

How it works

Today's consumers spend more time online than ever before. The growth of mobile devices in particular has created new touchpoints, more data, and more opportunities for you to reach your audience based on their needs and wants.

Using audience information, like age and gender, and each consumer's interests, Google Ads’ audience solutions deliver your ads to the right people in the moments that matter across a wide range of platforms — search, display, and video.

How to connect with your customers

Set yourself up for success with these step-by-step audience solutions guides.