Experts in Marketing
Search Engine Marketing
End-to-End Paid Search Targeting & Spend Optimization.
Performanced-Based SEM that Establishes Audience
Connections & Drives Conversions.
Effective bid management
Using historical, first, and third-party data sets to determine the value of every keyword, Adappt is able to set custom bids for each keyword to target the ideal ad position, device, region, time of day of every search, and minimize wasted ad spend.
Achieving optimal quality scores
Using Adappt's Score Management, we can identify the greatest opportunity for improving your paid search Quality Score and drive significant cost savings. Once optimized, a high-Quality Score allows campaigns to pay less for each click than competitors.
Effective ad copy creation & delivery
Ad copy is the pivotal moment for brands to connect with their audience and gain a leading edge. At Adappt, we leverage first and third-party data, including cross-channel marketing insights, to deploy the ad copy that maximizes acquisitions.
High conversion optimization
Leveraging emerging, data-driven search technologies, we at Adappt, develop customized test & learn plans that are supported by robust analytics. We continually repeat this Test & Learn an approach for on-going conversion optimization.
The Foundation of Search Engine Marketing
Keywords
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.
Some of Our Results
101%
INCREASE PAGE RANKINGS
90%
INCREASE ORGANIC TRAFFIC
78%
AVERAGE VISIT DURATION
Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.
BING
Bing is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products.
YAHOO
Yahoo! is an American web services provider headquartered in Sunnyvale, California, and owned by Verizon Media. The original Yahoo! company was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995.