Demand Generation

Case Study

Enterprise SEO Strategy

At AdAppT.Mobi is at the core of what we do. We were tasked with reversing large negative trends on critical keywords and increasing organic volume. To achieve this, we developed a multi-phased approach that included a full SEO assessment including a deep analytical dive into the entire search ecosystem, detailed strategies and prioritized tactics for on-page, off-page, technical architecture, and social elements, and a disciplined competitive monitoring system. As a result, they are winning in search and dominating the space most critical to their business.

The Challenge

Reduction in media spend combined with need for growth.


Limited analytics reporting capabilities.


A more competitive marketplace for keyword bidding.


Need for fast design and build for new digital properties.


Limited available content and need to grow SEO footprint.

The Solution

Paid Acquisition Management – PPC, Display / Remarketing, Social.


Organic Acquisition Management – SEO.


Website and Landing Page Design, Development and Hosting.


Website and Landing Page Experience Optimization.


Analytics tagging, tracking and reporting.


Cross channel optimization.


End to end strategy

260%

INCREASE IN TOP 1-3 RANKS

100%

CLASSIFICATION MODEL

150

INCREASE IN CONVERSION RATE

100%

MILLIONS OF INBOUND LINKS OPTIMIZED

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